Analyze industries systematically using Porter's Five Forces and competitive frameworks to identify winning sectors
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How easy for new competitors to enter? High barriers = good for existing players.
π Factors: Capital requirements, regulations, brand loyalty, economies of scale
π‘ Telecom: High barriers (spectrum cost, infrastructure). E-commerce: Low barriers.
π¦
Can suppliers dictate terms? Few suppliers = high power = margin pressure.
π Factors: Number of suppliers, switching costs, supplier concentration
π‘ Oil companies: High supplier power. IT services: Low supplier power.
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Can customers negotiate prices? Large customers = high power = margin pressure.
π Factors: Customer concentration, switching costs, price sensitivity
π‘ B2B (few large customers): High buyer power. B2C (many customers): Low buyer power.
π
Are there alternative products? High substitutes = pricing pressure.
π Factors: Alternative solutions, relative prices, switching ease
π‘ Newspapers (high substitutes: digital media). Pharma (low substitutes: patents).
βοΈ
How intense is competition? High rivalry = price wars = lower margins.
π Factors: Number of competitors, growth rate, exit barriers, product differentiation
π‘ Aviation (intense rivalry: low margins). Specialty chemicals (low rivalry: good margins).
π±
New industry, high uncertainty, few players, innovation focus.
πΌ High risk, high reward. Focus on survival and market leadership.
π Example: Electric vehicles in India (2020-2023), Hydrogen energy
π
Rapid growth, increasing players, market expansion, improving profitability.
πΌ Best time to invest. Revenue growth trumps profitability.
π Example: E-commerce (2015-2020), Renewable energy currently
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Stable growth, intense competition, market share battles, consolidation.
πΌ Focus on market leaders with pricing power and efficiency.
π Example: IT services, FMCG, Banking, Auto (ICE vehicles)
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Falling demand, exits, cost-cutting, survival mode.
πΌ Usually avoid. Exception: turnaround plays or value stocks.
π Example: Print media, Landline telephony
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YoY growth of total industry revenue. High growth = attractive sector.
β >15% = high growth, 5-15% = moderate, <5% = mature/declining
π²
Herfindahl Index. Sum of squared market shares. Measures competition.
β >2500 = oligopoly (good for leaders), <1500 = fragmented (intense competition)
βοΈ
Actual output / Maximum capacity. Indicates supply-demand balance.
β >85% = tight supply (pricing power), <70% = overcapacity (margin pressure)
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R&D spend / Revenue. Shows innovation focus and competitive dynamics.
β Pharma/Tech: >5%, Manufacturing: 1-3%, FMCG: <1%
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Days to convert inventory to cash. Industry efficiency indicator.
β Lower is better. Negative = very strong position (Amazon model)
βοΈ
Government policies, licenses, compliance costs affecting industry.
β Stable regulations = predictable. Frequent changes = higher risk.
π₯
Who are top 3-5 players? Is it consolidating or fragmenting?
π‘ Growing market share in growing industry = compounding returns
π°
What defends company from competition? Brand, network effects, cost advantages?
π‘ Wide moat = sustainable competitive advantage = premium valuations
π°
Can company raise prices without losing customers?
π‘ Companies with pricing power maintain margins even in inflation
π¨
Is product unique or commodity? Differentiation = better margins.
π‘ Avoid commoditized businesses unless lowest cost producer
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IBEF, industry associations, brokerage reports. Free and detailed.
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Read annual reports of top 3 players. They explain industry dynamics well.
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Cement dispatch for construction, PMI for manufacturing, etc.
βοΈ
Map entire value chain. Identify where value is captured.
β οΈ
Pharma (NPPA), Telecom (spectrum), Banking (RBI) - regulations impact returns.
π
Cyclicals (metals, auto) have boom-bust. Defensives (pharma, FMCG) stable.