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Master the fundamentals that make great design work
Design principles are the fundamental guidelines that help designers create effective, aesthetically pleasing, and functional designs. These timeless concepts apply across all design disciplines.
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Equal distribution of visual weight
Create stability through symmetrical or asymmetrical arrangements
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Emphasize differences to create interest
Use size, color, shape, or texture to make elements stand out
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Guide attention through importance
Organize content so users know where to look first
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Group related items together
Create relationships through spatial arrangement
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Strengthen design through consistency
Repeat visual elements to create unity and rhythm
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Use emptiness to create clarity
Give elements room to breathe and improve readability
Understanding design principles helps you make informed decisions, communicate effectively with stakeholders, and create designs that are both beautiful and functional. They provide a shared language for discussing design quality.
Apply these principles to elevate your designs from good to great.