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Study competitors to find your unique competitive advantage
Competitive Intelligence
Understanding your competition is crucial for positioning and differentiation. Learn how to identify direct and indirect competitors, analyze their strengths and weaknesses, understand their strategies, and find gaps in the market. Discover frameworks like Porter's Five Forces and SWOT analysis that help you think strategically about competition.
Who are you competing with?
Assess strengths & weaknesses
Map the landscape
Understand their model
Find your unique angle
Spot opportunities
The goal of competitive analysis isn't to copy what others do—it's to understand the landscape so you can differentiate. Look for gaps where competitors are weak or underserving customers. Your competitive advantage comes from doing something different or better, not from doing the same thing.
Learn how to conduct thorough competitive analysis and use insights to build a stronger, more differentiated business.