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Design and visualize your business model on a single page
Business Design
The Business Model Canvas is a strategic tool for developing new business models or documenting existing ones. Learn how to map out your value proposition, customer segments, channels, revenue streams, and key resources on a single page. Discover how to use this framework to test assumptions, identify risks, and communicate your business model clearly.
What value you create
Who you serve
How you reach customers
How you make money
What you need
What you do
The power of the Business Model Canvas is its simplicity. By forcing you to articulate each component of your business on a single page, it reveals gaps, contradictions, and opportunities. Use it to test different business model variations quickly, communicate strategy with your team, and identify which assumptions need validation.
Learn how to use the Business Model Canvas to design, test, and iterate on business models that create and capture value.